Center for Responsible Hospitality

Responsibility
drives results.

Guest expectations, operating costs, and capital markets are reshaping hospitality. Hotels that align responsible performance with business strategy strengthen revenue, protect margins, and enhance long-term asset value.

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Responsible performance can increase hotel valuation by an estimated $2M+*.

Verified responsible performance is increasingly tied to asset value, pricing power, and investor confidence.

* Illustrative example based on a 200-room independent hotel valued at ~$35.2M.

Guest Demand

74%

of travelers prefer hotels with responsible commitments

76%

of corporate travel buyers plan to embed responsible objectives in travel policies

Operating Performance

-20%

energy use reduction via efficiency retrofits

-43%

turnover reduction in highly engaged teams

Asset Value

5.9%

average valuation premium for demonstrated responsible performance

10–30bps

lower mortgage spreads & cap-rate compression for verified properties

Sources: Expedia, Amex, DOE, Gallup, C&W, CBRE, Real Estate Economics.

A neutral, industry-led platform.

Built Different. By Design.

CRH

CRH is a 501(c)(3) nonprofit built by hotel owners and operators — neutral, independent, and grounded in lived industry experience, not external theory. We develop the data, research, tools, and communication infrastructure that help hospitality align responsibility with performance.

Introducing the CRH Foundry.

A curated group of first-mover hotels working with CRH to shape the future of responsible hospitality through real-world testing, shared learning, and leadership.

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