Center for Responsible Hospitality

The CRH Foundry

A curated group of first-mover hotels helping define what responsible hospitality looks like in practice — through real-world testing, shared learning, and operational insight.

Participation is limited to a small founding cohort.

Join the First Movers

Why we built the Foundry.

Most hospitality frameworks are built outside hotel operations.

The Foundry exists to build something different: a responsibility framework shaped inside real hotels, across real operating conditions, by leaders navigating the tradeoffs every day.

Built from operations.

Shaped by hotel teams navigating real-world tradeoffs every day.

Focused on performance.

Centered on signals tied to resilience, trust, and long-term value — not compliance.

Designed to evolve.

Refined through live testing across different hotel contexts.

Why join the Foundry.

Shape the framework before it scales.

Help define the signals and standards that will influence the next generation of hospitality.

Turn existing data into strategic insight.

Use information you already collect to clarify priorities and strengthen decision-making.

Build credibility with guests and partners.

Develop clearer, more defensible ways to communicate impact and operational integrity.

Influence industry research.

Insights from Foundry hotels directly shape CRH research, tools, and future benchmarks.

Built around data you already have.

CRH works with existing operational information across utilities, workforce, purchasing, and guest systems. No new reporting platform required.

1

Aggregate

Map existing operational data.

2

Standardize

Normalize across People, Planet, and Place.

3

Prioritize

Identify highest-impact actions.

4

Translate

Turn findings into internal insight and guest-facing narratives.

The responsibility of being first.

The future of hospitality will be shaped by operators willing to test, learn, and help build a more credible path forward.

Become a Founding Hotel